Getting it....................

I've seen a whole load of activity recently, includng this weeks debate on brandchannel regarding the impact of social media on marketing. It's taken me a while, I confess, but I am now firmly of the view that those who think we have to "adapt to social media" just don't get it. Social media simply changes all the rules. We cannot persuade, market, flannel our audience any more. If we are not what we say we are, we will be exposed. A problem for brands who say one thing, and do another.

Good to see that Gary Hamel gets it, and his typically lucid and insightful comments can be seen here

Have a look. Be sceptical - but take it seriously.