Brand Personalities and Mission Statements are mass market. They convey a uniform image that is supposed to be universally attractive. Like a Marks and Spencer suit. you do not get to tailor, take the bits you like and leave the bits you don't.
Stories are different. They are 3rd person. you can watch from a distance, and choose which bits you want to identifiy with, and which bits you don't. You give the story permission to influence you. It's a unique designer suit - you have the only one of its kind. And you can build a wardrobe.
Why look like somebody else, or follow the herd, when you can be you.
Stories, not Brands.
Stories are different. They are 3rd person. you can watch from a distance, and choose which bits you want to identifiy with, and which bits you don't. You give the story permission to influence you. It's a unique designer suit - you have the only one of its kind. And you can build a wardrobe.
Why look like somebody else, or follow the herd, when you can be you.
Stories, not Brands.
Comments