At present we are faced with a host of issues where box ticking as he describes is paramount - it's a great way for people and businesses to side step responsibility, and feel they are safe. They are of course, wrong on many counts.
It also highlights the opportunities for those who can think, rather than tick. The market opportunities post recession, post swine flu, post fear are real and vibrant - but they do not fit the boxes people are ticking.
If we trust our judgement, experience and instict, and above all look at our customers and markets with fresh eyes and a mindset that is focused on their needs, and with an intent to help them, the opportunities become clear. Of course there are risks - when haven't there been? - but in a climate when your competitors are hiding in the long grass, and ticking boxes, if you show interest and intent your customers may well follow you - even if it's only out of curiosity. But it becomes a conversation, and a deeper relationship. You win.